At Carroll, you’ll have a wide range of opportunities—both in the classroom and out—to develop the depth of knowledge and breadth of experience it takes to launch your successful career in business. You may combine your major in Business: Management & Marketing; Business: Accounting & Strategic Finance; or Business: Financial Planning with one another, a variety of business minors, or majors and/or minors from other academic departments. Our Enactus or the Entrepreneur in Residence programs will help sharpen your interest and abilities as an entrepreneur. Our small classes deliver an abundance of interaction with highly accomplished business faculty who bring exceptional industry experience into the classroom. You can enhance your global and cultural awareness and perspective through study abroad opportunities. And we partner with top organizations in Helena and beyond that provide outstanding internships and experiential-learning opportunities. Students may also earn a Six-Sigma Green Belt through classroom projects with area businesses.

Business: Management & Marketing
Program Details
More than ever, the world needs leaders in business who bring as much integrity and character to the table as they do knowledge and acumen — we can help develop you into a well-rounded leader. Marketing is a crucial function whether an entity is a small business, large international corporation, government, or non-profit organization. Marketing brings together a variety of activities to create value for customers, business owners, and broader society through design, communication, and delivery of products and services.

About the Program
The Business: Management & Marketing degree integrates functional areas of business with a focus on management and marketing, but we also offer an additional optional "add-on" concentration for international business which allows you to combine your interest in travel and other cultures with a career in business. The global economy has created opportunities and challenges for entrepreneurs, businesses, governments, and non-profits. An understanding of global business practices and cultural similarities or differences can lead to career opportunities in international management, human resource management, sales and marketing, financial management, non-profit management, cultural advisors to businesses, and government positions.
Featured Courses
Marketing
An introduction to marketing and management decision-making in the pricing, promotion, and distribution of products.
Marketing Communication & Prom
Critically evaluate and manage various forms of marketing communications based on overall alignment with a company's integrated marketing program.