Business at Carroll College

Business: Management & Marketing

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More than ever, the world needs leaders in business who bring as much integrity and character to the table as they do knowledge and acumen — we can help develop you into a well-rounded leader. Marketing is a crucial function whether an entity is a small business, large international corporation, government, or non-profit organization.

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About the Program

Students interested in studying business at Carroll can choose from a variety of degree programs, areas of specialization, and minors. As a business student here, you’ll be exposed to the theory and practice of business, gain a solid foundation in business principles, explore the ever-expanding role of technology and innovation in business, and strengthen your understanding of the importance of ethics.

Marketing brings together a variety of activities to create value for customers, business owners, and broader society through design, communication, and delivery of products and services. 

Why Business Management & Marketing at Carroll?

The Business: Management & Marketing degree integrates functional areas of business with a focus on management and marketing, but we also offer an additional optional "add-on" concentration for international business which allows you to combine your interest in travel and other cultures with a career in business. The global economy has created opportunities and challenges for entrepreneurs, businesses, governments, and non-profits. An understanding of global business practices and cultural similarities or differences can lead to career opportunities in international management, human resource management, sales and marketing, financial management, non-profit management, cultural advisors to businesses, and government positions. 

Two Students Study in Library

Pairing a business administration minor degree with a wide variety of major options at Carroll can help students appear attractive to potential employers after graduation. You’ll be exposed to the theory and practice of business, gain a solid foundation in business principles, explore the ever-expanding role of technology and innovation in business, and strengthen your understanding of the importance of ethics.

Featured Courses

BA 178

Entrepreneurship Lectures

Includes speakers, outside activities, and individual meetings with entrepreneur mentors.

BA 306

Marketing

An introduction to marketing and management decision-making in the pricing, promotion, and distribution of products. 

BA 324

Marketing Communication & Prom

Critically evaluate and manage various forms of marketing communications based on overall alignment with a company's integrated marketing program.

So Many Opportunities

At Carroll, you’ll have a wide range of opportunities—both in the classroom and out—to develop the depth of knowledge and breadth of experience it takes to launch your successful career in business. You may combine your major in Business: Management & Marketing; Business: Accounting & Strategic Finance; or Business: Financial Planning with one another, a variety of business minors, or majors and/or minors from other academic departments. Our Enactus or the Entrepreneur in Residence programs will help sharpen your interest and abilities as an entrepreneur. Our small classes deliver an abundance of interaction with highly accomplished business faculty who bring exceptional industry experience into the classroom. You can enhance your global and cultural awareness and perspective through study abroad opportunities. And we partner with top organizations in Helena and beyond that provide outstanding internships and experiential-learning opportunities. Students may also earn a Six-Sigma Green Belt through classroom projects with area businesses.

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